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Ellen DeGeneres's new lifestyle brand Ed isn't here quite yet, but it's one step closer to launching. DeGeneres posted on Instagram to let fans know that there's now a landing page for her site at edbyellen.com. And if you sign up for the mailing list, you'll get access to a Tumblr page that reveals an advance look at pieces from the Ed line. It looks very cat-intensive, with folky cat illustrations on plates and posters, in addition to ceramic pieces and pillows in serene shades of blue. There's also a close-up of an Ed jacket with an embroidery detail located sneakily under the collar.
Ed's launch date was reported to be mid-June, but Degeneres writes on the new site: "We’re about to launch very soon, and when we do, you’ll be able to shop for all things Ed. That means 24-hour access to my clothing, accessories and home goods."