Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
While the rich and talented prepared to party in Cannes, Uber announced that they taking advantage of the concentration high profile people to test UberCopter, which is, like it sounds, a helicopter service between Nice and the Croisette. For €160 per person, Uber has been providing chauffeured cars on both ends, along with the 7-minute helicopter ride. Celebs like Paris Hilton, Hailey Baldwin, and more are taking advantage, whether by choice or by gift. Uber, making Instagram photos in front of helicopters much, much easier.