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Lucky Magazine Halts Monthly Circulation

Photo: <a href="https://fashionscansremastered.files.wordpress.com/2014/05/fashion_scans_remastered-miranda_kerr-lucky-june_july_2014-scanned_by_vampirehorde-hq-1.jpg">FSR</a>
Photo: FSR

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The bad news keeps rolling in for Lucky: Eva Chen has decided to step down, Lucky's biannual blogger conference was abruptly canceled, and now the magazine is getting reduced to a quarterly print schedule. According to Adweek, the May issue of Lucky was the last that we'll see in its current form. When it's printed again in September, it'll look more like a cross between the regular magazine and Lucky's annual special interest publication.

"The feedback we've gotten from readers is that they like to have something that has a special feel to it," executive editor Leigh Belz Ray told Adweek reporter Emma Bazilian. "We want to make a really beautiful product that they'll want to keep on their coffee table and hold onto for a long time."

Just like with previous changes at the publication, Lucky's new direction will come with a round of layoffs (expected to be about 10 people) at the company. President Gillian Gorman Round is leaving to "return to her creative marketing roots," and Racked has also learned that the magazine's fashion director, Anne Kwon Keane, departed earlier this month.

Condé Nast will continue to print the quarterly magazine, but the company hinted to Adweek that a Lucky acquisition could be coming this summer.