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Alaïa's First Perfume Smells Like ‘Cold Water Falling on Hot Chalk’

Photo: Getty Images
Photo: Getty Images

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More than 30 years after starting his business, Azzedine Alaïa has launched the brand's first fragrance. According to the New York Times, the new "Alaïa Paris" perfume was created with the help of Beauté Prestige International and the head perfumer on the project describes the scent as "cold water falling on hot chalk." If that's not conjuring up any immediate smells, it's translated as "airy notes and pink pepper; freesia and peony; animal notes and musk."

In the release, Alaïa describes the perfume in quite a romantic way: "Creating a perfume is to confide in a woman, to steal her thoughts of tomorrow and run away with her before she ever looks back... Creating a perfume is also knowing that, at that precise instant, the words I use to recount my secret already no longer belong to me... My perfume is not reasonable—it makes time lie." Alaïa held an event in Paris today to celebrate the fragrance, which is set to launch in the fall.

A photo posted by @jamaloukimag on