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Gap Plans to Copy Old Navy's Fast Fashion Strategy

Photo: Getty Images
Photo: Getty Images

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Ever since former H&M executive Stefan Larsson took over at Old Navy, the brand has been experimenting with shortening up its supply chain and working on a quicker production schedule in order to churn out trendier clothes that are more appealing to its customers. Now, Gap has plans to adopt the same strategy.

The company detailed plans to replicate Old Navy's success as much as possible on its latest earnings call. "We need to scale as fast as we can," Gap CEO Art Peck told analysts on the call, noting the need to be more responsive in denim and knits especially.

However, it will be some time before the new, trendier Gap product starts hitting stores. The first sign of new life will appear with Gap's holiday collection, but Peck is putting bigger expectations on the brand's spring 2016 collection. "I can't tell you exactly when there will be a lights-on moment," Peck told analysts. "It'll be a progression, similar to Old Navy."