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Snapchat Invests In Buzzy Shopping App Spring

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Photo: <a href="http://www.racked.com/2014/12/2/7566713/spring-shopping-app-office-tour">Driely S.</a>
Photo: Driely S.

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Snapchat is investing in the maker of Spring, according to Re/code's sources. It's not clear how much the messaging app is investing or if the deal has closed, and spokespeople for Snapchat and Spring declined to comment. But Re/code theorized that getting into e-commerce could be a plausible next step for Snapchat, which has been experimenting with building experiences around live events and also added a money transfer feature to the messaging app in the fall.

Spring's seamless shopping experience is based around easy, one tap checkouts and an Instagram-like feed of products from hundreds of brands. Spring announced in April that it had raised $25 million in funding, and when Spring launched last August, Racked counted SoulCycle, Proenza Schouler's CEO, and Steven Alan among the app's big name backers.