Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Glossier and Nasty Gal, two Internet-based brands with wildly popular founders, are teaming up next month for a pop-up shop. WWD reports that Emily Weiss will bring Glossier to Sophia Amoruso's new Nasty Gal outpost in Santa Monica for a brief stay from June 5th through 7th. This is the beauty brand's second pop-up collaboration with another brand; the first was a pop-up at Everlane this past winter. At Glossier's Nasty Gal pop-up, shoppers will be able to buy products and get "make-unders" too.
Weiss said that meeting customers drives Glossier's innovation, and that a permanent store is also under consideration. "It’s something that we’re really eager to pursue," Weiss told WWD. "It’s not something that’s in the pipeline for the coming few months or probably not even this year, but we definitely want to experiment with different offline activations and standalone retail."
Weiss may just as well consult with Amoruso about the transition to brick-and-mortar, since Nasty Gal just opened two Southern California stores in the past six months. As for future Nasty Gal store expansion, Amoruso said the two locations are definitely test cases. "We’re just using these stores as a lab, in a way, for us to understand retail and get it right before we make a bigger splash," she said. When asked about Glossier's founder, Amoruso described Weiss as "funny, weird, and a real hustler."Update: Here's a link with all the details about the LA Glossier pop-up and a chance to register to win prizes like Glossier products, $250 to spend at Nasty Gal, and an invite to the pop-up's pre-party.