clock menu more-arrow no yes

Filed under:

The CFDA Partnered With a Fashion Styling App

Photo: Driely S.
Photo: Driely S.

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

The Council of Fashion Designers of America's love for Instagram is well-known, but now the CFDA is partnering up with another mobile app. WWD reports that the non-profit is working with interactive styling game Covet Fashion to help spotlight emerging designers.

Pieces from the CFDA-approved designers will be available for Covet Fashion's 2.5 million users to style, and these real pieces are linked to the designers' e-commerce sites so they can move some merchandise. "Mobile is the fastest-growing commercial channel right now and engaging with a brand and their product versus just passively looking at pictures is crucial," Covet Fashion VP Blair Ethington told WWD.