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The CFDA Partnered With a Fashion Styling App

Photo: Driely S.
Photo: Driely S.

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The Council of Fashion Designers of America's love for Instagram is well-known, but now the CFDA is partnering up with another mobile app. WWD reports that the non-profit is working with interactive styling game Covet Fashion to help spotlight emerging designers.

Pieces from the CFDA-approved designers will be available for Covet Fashion's 2.5 million users to style, and these real pieces are linked to the designers' e-commerce sites so they can move some merchandise. "Mobile is the fastest-growing commercial channel right now and engaging with a brand and their product versus just passively looking at pictures is crucial," Covet Fashion VP Blair Ethington told WWD.