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When Rachel Zoe found out that five of her team members were going to be new moms, an idea came to her immediately. Zoe writes in a post on The Zoe Report: "I found out they were all expecting within the span of a couple months (something’s in the water here, I swear), and my immediate thought was: We need to open a nursery."
So she did just that, setting up a nursery right in the office. As she grew her business, Zoe was able to have her family be part of her work life and she wanted her staff to have that same option as well. "I wanted to create an environment where these new mothers wouldn’t have to make a choice between career and motherhood," she writes. And now Zoe is challenging other companies to set up in-office nurseries to support working mothers. She writes:
In December I made one of the best business decisions I’ve ever made and opened a nursery in our West Hollywood office, right next door to Rachel Zoe Studio. Seeing how motivated and committed the mothers on my team were after returning from maternity leave and being able to set up their babies in the nursery has only solidified my belief that every company should consider this option. Sure it required us to make additional investments—the physical space, the insurance required to protect everyone, the furnishings—but what we are getting in return is invaluable; the working mothers at our company can improve and grow our business without having to sacrifice spending precious time with their babies at such a crucial stage in their mother-child relationships.