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The Kardashians's Poorly-Performing Sears Collection Is Dunzo

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Photo: Getty Images
Photo: Getty Images

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Sears's Kardashian Kollection has officially been scrapped. Fortune reports that the retailer stopped carrying the line earlier this year as the result of a mutual decision to end its partnership with the Kardashians.

"We have enjoyed a positive relationship for over three years and proud that we were their first partnership in apparel," Sears's spokesman Brian Hanover told Fortune.

The line has reportedly performed terribly with Sears's customers. When the Kardashian Kollection launched it was projected to hit $200 to $300 million in sales per year, but fell far short of those forecasts and had to be sold at deep discounts in order to move off the shelves.