Amazon Has Stopped Pushing Toys Based on Gender

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Amazon no longer categorizes its toys by gender in the scrolling list to the left that helps shoppers wade through Amazon's never-ending offerings. According to a post on Kottke, the change happened just a few days ago, as evidenced by a before-and-after screenshot on the site.

However, the categorization hasn't completely been erased from the site. You can still search the toys by traditional "boy" and "girl" categories in other ways, but it has been removed from the regular category list that appears on the left of shoppers's screens.