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New Balance Joins the Custom Sneaker Club

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New Balance is following in the footsteps of Nike and Adidas with the launch of a customizable collection of the brand's famous 998 sneakers. Not only is this the first time that the brand has opened up a custom 998 shoe shop, but it's also the first time that particular style has included women's sizing.

The new shoes include 16 different areas available for customization, from choosing the type of sole to the option of personal heel embroidery. The sneakers cost between $199 to $210, depending on the type of customization. It ships fast, too: the brand promises delivery in as little as two days. Once you buy them though, there's no return option open for these shoes.

To launch the collection, New Balance tapped blogger Aimee Song of Song of Style and blogger/model Adrianne Ho of Sweat the Style, plus menswear bloggers Dapper Lou and Articles of Style to model in a lookbook for the new 998s.