Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

or
clock menu more-arrow no yes

Filed under:

New Balance Joins the Custom Sneaker Club

Racked has affiliate partnerships, which do not influence editorial content, though we may earn commissions for products purchased via affiliate links. We also occasionally accept products for research and reviewing purposes. See our ethics policy here.

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

New Balance is following in the footsteps of Nike and Adidas with the launch of a customizable collection of the brand's famous 998 sneakers. Not only is this the first time that the brand has opened up a custom 998 shoe shop, but it's also the first time that particular style has included women's sizing.

The new shoes include 16 different areas available for customization, from choosing the type of sole to the option of personal heel embroidery. The sneakers cost between $199 to $210, depending on the type of customization. It ships fast, too: the brand promises delivery in as little as two days. Once you buy them though, there's no return option open for these shoes.

To launch the collection, New Balance tapped blogger Aimee Song of Song of Style and blogger/model Adrianne Ho of Sweat the Style, plus menswear bloggers Dapper Lou and Articles of Style to model in a lookbook for the new 998s.