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Jordache's reinvention begins today, starting with an campaign starring Sarah Jessica Parker. WWD reports that SJP will appear in ads for The Jordache Look, an collection of revamped classic jeans, and for the Jordache women’s collection sold at Wal-Mart. Parker told WWD that the brand "has a rich history and I’ve been a fan of Jordache for many years."
The higher-end collection, The Jordache Look, is available exclusively online as the brand's entry into e-commerce. Priced at $89 to $149, the line features styles from the 1980s and 1990s. Shoppers can also buy reworked vintage Jordache pieces online.