Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

Gwyneth's Goop Is Launching Its Own Skincare Line

New, 1 comment
Goop CEO Lisa Gersh and Gwyneth Paltrow
Goop CEO Lisa Gersh and Gwyneth Paltrow
Photo: Getty Images

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Goop has its own skincare line in the works, according to the company CEO Lisa Gersh. The brand has hinted at launching branded products in the past, but Gersh gave more details on Goop's plans during a talk at the Fashion Tech Forum, an all-day conference in NYC.

"People like to shop on Goop because it's an incredibly curated experience," Gersh said. The skincare line will be a direct-to-consumer program instead of through an outside retailer, just like how Into The Gloss's beauty line, Glossier, is set up. Gersh confirmed that the products will launch next January.

When asked to name which brands have excelled at e-commerce, Gersh pointed to how well Into The Gloss is doing. The site's newly-launched line of skincare products isn't even a year old but founder Emily Weiss is already considering brick-and-mortar shops for Glossier.