Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

or
clock menu more-arrow no yes

Filed under:

Crucial Update

Katy Perry Laid Out Her Social Media Strat for Moschino

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

A photo posted by KATY PERRY (@katyperry) on

Moschino surely is benefitting from Katy Perry's 22 million Instagram followers. The singer revealed on Twitter that she will be sharing the images from her Moschino campaign one at a time, keeping "KatyCats" glued to their feeds all day long. After announcing her partnership with the very first photo last week, Katy revealed a second, adding more side-boob than usual to a Monday morning.