Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

or
clock menu more-arrow no yes

Filed under:

Selena Gomez's Pantene Deal Is Reportedly Worth $3 Million a Year

Photo: Getty Images

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Selena Gomez announced yesterday that she's snagged her first beauty campaign as the new face of Pantene. It's reportedly a big payday for the pop star/actress: An anonymous source claims that Gomez is making about $3 million a year off her Pantene endorsement. See the first images of Gomez's Pantene ads, along with a behind-the-scenes video with plenty of hair flipping.

Photo: Pantene

Photo: Pantene

Photo: Pantene

Photo: Pantene