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Gucci Takes Its Eclectic Look To LA For New Campaign

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Gucci just unveiled its Fall/Winter 2015 campaign under creative director Alessandro Michele, which depicts the brand's eclectic new look on models posed on the streets of Los Angeles. Michele has kept the same photographer, Glen Luchford, and the same low-key feel as his first ads with Gucci. But Michele's '70s spell is broken by the appearance of real people photographed in the shot alongside the models, as Style.com noted.

"I wanted to bring my creative vision to life through this advertising campaign, the first one featuring my collections," Michele explained to The Huffington Post. "I decided to go back to the streets, as with the Cruise collection I just showed in New York. I believe there is a fluid and organic contamination that exists between the catwalk and the street. Fashion, especially ready-to-wear, is something real, made for everyday and for everyone to express their own creativity and individuality."