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Katia Kuethe, former creative director of Lucky magazine, has been named Abercrombie & Fitch’s new creative director. Kuethe confirmed the news to the New York Times, though Abercrombie declined to comment.
With a resume that includes Kate Spade, Tom Ford, J.Crew, YSL, and Teen Vogue, Kuethe could lead the ever-evolving Abercrombie in a brighter, more cheerful direction. Abercrombie also just made another big hire, snagging Club Monaco’s VP of men’s design Aaron Levine. He’ll now head up Abercrombie’s menswear.