Miami Swim Week Could Be ‘Chaos’ This Year

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Miami Swim Week will go on this year, even though the event's longtime producer IMG has opted out following the loss of its title sponsor. As Fashionista reports, instead of one cohesive schedule, there will now be seven event venues slated to host more than 25 shows from July 15th to July 21st. The shows, which are put on by two different production companies, are already scheduled to overlap with one another. "I really think it’s going to be chaos," said Jeremy Somers of We Are Handsome, who decided not to stage a runway presentation this year.

CeCe Feinberg of Feinberg PR in Miami is more optimistic, even though IMG dropping out of the event came as a total surprise to her. Feinberg, who handles PR for swimwear designers, told Fashionista: "Now that the schedule has filled in and people are starting to feel better about it, I have to say we have a good portion of the national editors who are coming so I’m really excited. It might not be the same numbers as it was last year, but I don’t think it’s going to be a significant decrease." The swimwear trade shows associated with Swim Week are still taking place. A source tells Fashionista that when IMG returns to Miami, the plan is to include more venues, show formats, and a deeper roster of talent.