Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Pucci's new creative director Massimo Giorgetti showed his first capsule collection for the label this week since stepping in for outgoing designer Peter Dundas. Instead of pulling Pucci's famous optical prints, Giorgetti went in a completely different direction. Matthew Schneier of the New York Times reports that Pucci's new designer showed older prints from the label's archive as well as one of his own depicting tourists in Florence. In the city scene, along with the Duomo and the Piazza della Signoria, is a tourist with a selfie stick, a truly unavoidable sight in 2015.
"I can’t stop laughing when I see it," Laudomia Pucci, Emilio’s daughter, told the Times. Some quirkiness is probably to be expected from a designer who once based a collection on a Jonathan Franzen novel. Giorgetti also revamped the Pucci logo, showcasing it on skirts, bags, and shoes.
There's also an embroidered version with the first selfie stick I've ever seen on luxury fashion. pic.twitter.com/yuU3DtirfD— Matthew Schneier (@MatthewSchneier) June 17, 2015