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Moschino's Sales Increased Tenfold Since Hiring Jeremy Scott

Photo: Getty Images

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It seems like Jeremy Scott and Moschino are a match made in heaven. Moschino's parent company Aeffe just threw extra support behind Scott's own label, and Scott's bestie Katy Perry recently signed on as Moschino's new face. Recently, Aeffe US president Michelle Stein gushed about Scott's work to the New York Times.

"Jeremy has worked out very well, obviously," Stein told the paper, saying that he is a perfect person to carry on the legacy of the brand's founder, Franco Moschino, who died of AIDS in 1994. "He was the ideal choice in retrospect, since he possessed many of the characteristics that Franco possessed."

Scott's playful vision and pop savvy is translating to sales. "Jeremy has a tongue-in-cheek approach to pop culture and his ear to the ground unlike anyone else’s," Stein told NYT. "We’re also doing 10 times what we did before the hire in terms of sales."


A photo posted by Jeremy Scott (@itsjeremyscott) on