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Ann Taylor Is Thrilled Lena Dunham Wore Loft Three Days in a Row

Photo: Getty Images

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Ann Taylor Loft is ecstatic about Lena Dunham's unexpected endorsement on Instagram, Adweek reports. This week, Dunham posted a photo of her head-to-toe $110 Ann Taylor Loft look, writing: "Been in the same outfit for going on 3 days- Ann Taylor Loft shirt & shorts from a very unexpectedly fruitful trip through their doors (must I now stop making Ann Taylor jokes?) plus Jemima's beaten-up (potentially fake?) Chanel purse she 'lent' me 3 + years ago."

32,500 likes later, Loft marketing exec Michelle Horowitz tells Adweek that the brand loved the shoutout. "[Dunham's] proud to say she wore this for three days. She's not embarrassed, she's not taking herself too seriously," she said. "The fact that she's a cool girl? That's great. Even better."

This means all the Loft jokes are forgiven. "Often, we are at the butt of some comedian's jokes, and Lena has often teased us. We appreciate humor and see the levity in that and don't take it too seriously. We didn't ask her to do this. We knew nothing about it. We're also kind of excited the perception is changing, and we've won her over."

Unlike most style bloggers, Dunham added political commentary to her Loft outfit of the day post. She wrote, "The past week was so discouraging in certain ways- the ruling in Texas, Kalief Browder's tragic death, the sense that the work our mothers put in for us, marching and shouting, was in vain. But then I see the uproar on Instagram and beyond and I think 'with this much passion we are gonna be okay. This much passion can't be tamed, can't be ignored, can't be restrained.' This is not an ad for Ann Taylor Loft. This is an ad for hardcore caring (and stealing from friends. Sorry, Jemima.)"

Been in the same outfit for going on 3 days- Ann Taylor Loft shirt & shorts from a very unexpectedly fruitful trip through their doors (must I now stop making Ann Taylor jokes?) plus Jemima's beaten-up (potentially fake?) Chanel purse she "lent" me 3 + years ago... And a smile... Because summer is upon us and I truly love my job and my friends and the family that birthed me and the one I have made. The past week was so discouraging in certain ways- the ruling in Texas, Kalief Browder's tragic death, the sense that the work our mothers put in for us, marching and shouting, was in vain. But then I see the uproar on Instagram and beyond and I think "with this much passion we are gonna be okay. This much passion can't be tamed, can't be ignored, can't be restrained." This is not an ad for Ann Taylor Loft. This is an ad for hardcore caring (and stealing from friends. Sorry, Jemima.)

A photo posted by Lena Dunham (@lenadunham) on