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The Apple Watch launched online and in select boutiques back in April, but now Apple is finally ready to stock the watch in its stores. 9to5Mac reports that Apple's retail launch in stores will happen this month, which means you will actually be able to walk into an Apple store and walk out with a watch (provided they are in stock). The company is also trying out something called "Reserve and Pickup," an online system that allows customers to check to see if the watch they want is in stock at their local store, than reserve it and pick it up that day.
To get employees hyped up for all of this, Apple Senior Vice President of Retail Angela Ahrendts and Vice President of Retail Operations Jim Bean reportedly created an inspiring video message for employees. The video includes the following lines: "This is our moment to shine, this will be a launch unlike any we’ve ever had before… this is what you were born to do, this is why you are at Apple."
And in good news for Apple store window shoppers, employees will now let customers tinker around with a working Apple Watch demo unit paired to an iPhone in the store, instead of the previous method, which involved an Apple Watch affixed to a table.