Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

Google Watches Are Getting a CFDA Makeover

Photo: CFDA

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

When it's not one tech company leaning on the fashion industry for help, it's another. The CFDA announced this week that two of its designers, Cynthia Rowley and Lisa Salzer of Lulu Frost, are partnering with Google to design new watch faces for the company's digital watches. It's Google's answer to the Apple Watch (another product that could use some help, design-wise). Salzer also paired with Marlon Taylor-Wiles, the co-creater of Lulu Frost's companion line George Frost, for a third watch design. The new skins are available to download in the Google Play store.

In a CFDA blog post detailing the news, Rowley, Salzer, and Taylor-Wiles all admitted that they weren't exactly familiar with Google Watches. "[I don't have one] yet but now we are going to start, my favorite feature is the falling Lulu Frost digits," Salzer said. Taylor-Wiles echoed her: "I don't have one yet but I plan on it," he said. "I love the fact that the invisible numbers are revealed as your wrist moves." Rowley at least was able to say she owned the product. "I just got one and I'm psyched to get into it," she told the CFDA.