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Kim Kardashian stepped out in a fashionable, work-appropriate, Balmain pantsuit at Cannes Lions to speak before the tech industry. The woman behind hit game Kim Kardashian: Hollywood revealed the secret to a successful brand (authenticity!), and what it's like appealing to a female fan base in the gaming world. Kim went on:
In the tech world, most of the games are male-driven, so I feel excited that we brought a female fan base to the gaming world, and to the tech world. But I think that it has been a new venture for me and scary for me to step into such a male-dominated world.
While she admits that entering a male-dominated space can be intimidating, she finds it rewarding to have brought females into the gaming world along with her, and advises that good partners can be an asset to a brand. And, of course, Kim preaches a rule for professionalism almost anyone can get behind, "I always say, don't be late."