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As of today, Ellen DeGeneres's brand new lifestyle e-commerce site is live and ready for business. As the teasers have been indicating, it's full of welcoming, cozy pieces separated into apparel, accessories, and home categories that fit right in with Ellen's aesthetic.
There was some early talk of $2,000 cashmere included in the apparel mix, but that's nowhere to be found on the site. Shirts are priced at $125 to $145, tees run from $34.50 to $65, and the most expensive clothing category, the jackets, run from $175 to $245. Elsewhere, shoppers can find pig and goat pins for $8 apiece, $12 braceletsembroidered with uplifting words, and a whole range of animal-themed barware.
There were some glitches at launch, like a tee-shirt dress that was priced at $0 for a bit, but that looks like it's been fixed as of now. A couple hours in and certain pieces have already sold out, like a set of kale-printed linen coasters for $50 and a joke appetizer plate set for $50. Notably, the product categories are pretty small for now and not everything is for sale—all the jackets, for example, are marked under "coming soon."