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Gwyneth Paltrow is not about being compared to fellow female celebrity entrepreneurs for the sake of a "good story." In an interview with Time, the Goop founder expressed her aggravation with journalists throwing her business in the same bucket as those helmed by Reese Witherspoon, Blake Lively, and Jessica Alba—whose venture has little to do with Paltrow's. She says:
I’m fascinated how the media in particular are so confounded by entrepreneurial women doing something outside of their box. Jessica [Alba], especially, who’s a friend of mine—our businesses could not be more different. There’s not a lifestyle piece to her business.
Gwyneth admits that she feels there's something "slightly misogynistic" about being lumped together with fellow actresses-turned-businesswomen, questioning whether George Clooney would be linked with Puff Daddy because of their ancillary liquor lines. Gwyneth cheers her friends on, and would rather the media quit instigating fictional competition between them.