Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Lululemon reported first quarter earnings this morning, and things are looking pretty bright for the brand. Total revenue for the brand rose 10% and it upped its predictions for the year's sales numbers based on how well 2015 has been going so far. According to the Washington Post's report on the earnings, Lululemon now expects revenue upwards of $2 billion by the end of the fiscal year.
The brand announced that it will be bringing back the famed "pants wall" in its stores later this year, which is probably a safe move now that the see-through pants debacle is no longer putting a dent in sales. Lululemon also outlined plans to completely relaunch its website to boost its e-commerce business. The new site will include an enhanced checkout process and targeted product referrals to individual shoppers, plus more online offerings. The first phase of the digital makeover will go live later this year.