Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Apple hasn't released any sales figures on its Apple Watch, and now Business Insider wonders if it's because the much-hyped product is tanking. Analytics firm Slice Intelligence crunched the data, analyzing US sales numbers from its panel of 2.5 million online shoppers starting from mid-April to the beginning of this month. Slice's data indicate that on April 13th Apple sold about 35,000 watches per day, while on July 2nd, Apple sold more than 5,000 Apple Watches per day.
Wall Street analysts are also concerned about Apple Watch sales. In a note to clients, Pacific Crest analyst Andy Hargreaves wrote that "store visits, Google search volume, third-party data and recent supply checks all suggest demand for Apple Watch has fallen sharply from initial levels."
Meanwhile, Mashable reports that Deutsche Bank wrote in a note: "We find it a bit unusual that Apple has not provided an update on sales as typically, Apple provides detail on units shipped for large and successful product launches."
Apple may or may not release Apple Watch sales figures in its company earnings report this month. When Re/Code's Walt Mossbert asked how many watches the company has sold, Apple’s senior vice president of operations Jeff Williams said: "A lot, but not enough. The only number I’ll give you is that demand divided by supply is greater than one, and so that’s all I’ve got for you, Walt. It’s a lot."