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The Council of Fashion Designers of America just unveiled a new logo and branding campaign for New York Fashion Week, WWD reports. Designed to help unify all 350 fashion shows happening during NYFW, the logo's orange and blue color scheme is a riff on colors from New York City's flag. The orange lettering is meant to suggest both stitching and city streets.
"The campaign unifies New York Fashion Week as a whole, including runway venues and independent shows that are not part of a major venue, which account for almost two-thirds of the two main women’s seasons," CFDA CEO Steven Kolb told WWD. With Mercedes-Benz out as title sponsor, IMG will put on shows at Skylight at Moynihan Station and Skylight Clarkson Square, while Made Fashion Week, recently acquired by IMG, will stage shows in and around Milk Studios.
While CFDA appears to be taking more control over NYFW, Kolb said that there is a limit to the Council's involvement. He told WWD: "But we won’t step back into producing any venues. We’re overseers, we’re organizers, we’re schedulers, we’re oversight, that’s all we are. NYFW is more than just a group venue, it’s all the shows that happen in Chelsea galleries, in people’s studios. We’re creating a connection. You still have the power and the importance of what IMG does and the significance of what Made does. It connects everything that happening."