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Target's New Plus Collection Ava & Viv Is Back For Fall

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Photo: Target

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Target's new, trendier plus-size line Ava & Viv launched this winter with a campaign that brought together three extremely popular style bloggers: Nicolette Mason, Gabi Gregg, and Chastity Garner. It looks like all three are back for the marketing push for Ava & Viv's fall line. Mason, Gregg, and Garner all posted on their blogs that Ava & Viv's new collection and fall lookbook will be out soon.

For what it's worth, Mason is promising that this collection will have more input from all three bloggers and the plus-size community than the first one. She writes in her blog:

Last spring Target invited myself, Gabi, and Chastity, to the Target Headquarters in Minneapolis to get a first look at the spring-summer collection and model in their first ever look book; what I couldn't quite share at the time was that we also got to share our feedback on the following collections (by that point spring was already in production), and have the design team integrate our thoughts, loves, and dislikes into AVA & VIV for fall and winter. We gave wish lists of things we wanted to see, gave our own personal insight on how individual styles could be improved, and shared fit and production notes from the spring collection - and of course, we also had the opportunity to share all the feedback we received from you, our community.

The reaction to Ava & Viv's spring collection wasn't all positive. "I am plus size and I wouldn’t wish these clothes on my worst enemy," a Racked commenter wrote.

Garner acknowledged both positive and negative feedback for the Target line in her blog post as well. "The first AVA & VIV collection for Spring 2015 was a good start, ranging in opinions across the board, from happy to disappointed," she writes. "I have a list of suggested improvements that I've been keeping on my own and from consistent critiques from you guys as well, which I’m looking forward to chatting about with Target’s internal design team later this summer when I visit HQ again. Thank you guys for your full range of honest critiques."