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Olivier Rousteing's love for the Kardashians keeps growing with each Balmain ad campaign. In the brand's latest fall advertisements, Kendall and Kylie Jenner pose beside each other in what WWD describes as "the suggestion of a kiss between sisters." The whole campaign revolves around model/celebrities and their sibilings; Gigi and Bella Hadid and Joan and Erika Smalls also star in two separate ads shot by Mario Sorrenti. The campaign is slated to appear in the next issues of Vogue and Love.
In Rousteing's words, the campaign is "a celebration of the unique and unconditional love of siblings," as he described to WWD. The models and their sisters show "strength, support and love that family members can provide to one another."
Balmain is not the first to find inspiration in family this season. Givenchy rose plenty of eyebrows when it unveiled its new ad campaign starring rival Donatella Versace in the brand's clothing. Riccardo Tisci, Givenchy's creative director, named it the "Givenchy Family Campaign." Dolce & Gabbana sent mothers and their children down the runway this past spring. On the commercial level, teen clothing brand Mudd just published a series of back-to-school ads starring the younger sibilings of famous pop stars.