Parents and non-parents alike have trusted Jessica Alba's Honest Company to bring them non-toxic goods such as diapers, cleaning products, and sunscreens. But, as Jezebel noted, Alba's sunblock has let parents down by doing virtually nothing to protect their tots from the sun.
NBC 5 Chicago says that the company "cut the amount of zinc oxide in the tubes from 20 percent to 9.3 percent." The Honest Company claims that other ingredients were added to keep it effective, although tweets and photos from customers seem to suggest otherwise.
I got sunburnt and I was outside with organic honest company sunscreen on for less than an hour— . (@ferncantuIII) July 13, 2015
No offense to @Honest, but I will NEVER use your sunscreen again!! After applying it LIBERALLY every hr, my baby girl is burnt!! Not happy!!— Rochelle Lynn (@RoRunner22) June 21, 2015
Hey @jessicaalba your sunscreen sucks. We got burned.— Rachael Shankland (@Rachael_Shank) April 26, 2015
@jessicaalba your sunscreen is the worst one on the market— Bryan (@Orlandobmh) May 7, 2015
Update: Founders of The Honest Company Jessica Alba and Christopher Gavigan have defended their sunscreen on the company's blog. In the statement, they write, "It pains us to hear that anyone has had a negative experience with out Sunscreen." Alba and Gavigan reveal that their product has gone through "extensive third-party testing in accordance with government regulations," and passed.