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Crucial Update

Jessica Alba's Honest Sunscreen Proves The Placebo Effect Isn’t Strong Enough for the Sun

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Getty Images

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Parents and non-parents alike have trusted Jessica Alba's Honest Company to bring them non-toxic goods such as diapers, cleaning products, and sunscreens. But, as Jezebel noted, Alba's sunblock has let parents down by doing virtually nothing to protect their tots from the sun.

NBC 5 Chicago says that the company "cut the amount of zinc oxide in the tubes from 20 percent to 9.3 percent." The Honest Company claims that other ingredients were added to keep it effective, although tweets and photos from customers seem to suggest otherwise.

Today is the third time my sweet toddler has gotten a horrible sunburn after being completely slathered in your...

Posted by Emily Elise Suddock on Thursday, July 30, 2015

I buy honest products all the time but I'm not happy with the sunscreen. We were on a short break to San Diego at the...

Posted by Anna Marie Stack Rivas on Thursday, July 30, 2015

Update: Founders of The Honest Company Jessica Alba and Christopher Gavigan have defended their sunscreen on the company's blog. In the statement, they write, "It pains us to hear that anyone has had a negative experience with out Sunscreen." Alba and Gavigan reveal that their product has gone through "extensive third-party testing in accordance with government regulations," and passed.