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PETA's Got Gap Inc. in Its Crosshairs Again

Photo: Driely S.

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PETA has served Gap with a cease-and-desist letter for misleading customers by stating on its website that it does not use real fur, when its Intermix brand may be doing just that. Gap's animal welfare policy, as shown on its company website, plainly states that it does not use "angora or real fur" in any of its products sold through Gap, Old Navy, Banana Republic, and Intermix.

However, according to PETA, eyewitnesses have been inside the factories that provide Intermix with its fur and the brand is allegedly supplied with real fur, after it is torn off animals in a particularly cruel manner. This isn't the first time the company has been in hot water over its use of fur: last September, Gap removed fur products from its now defunct Piperlime brand after similar pressure from PETA.