clock menu more-arrow no yes

Filed under:

Calvin Klein Underwear Enlists Kendall Jenner, Joan Smalls for Fall Campaign

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Calvin Klein's fall ad campaign debuted today, starring Kendall Jenner, Joan Smalls, Isabel Fontana, and ongoing Calvin Klein model Edita Vilkeviciute. All four women are featured in Calvin Klein Black, the brand's high-end line of underwear, and the black-and-white campaign was shot by Mikael Jansson in New York's Pier 59.

Jenner told WWD that she flew into New York from Paris Fashion Week on the day the shoot was scheduled, then flew back out that night to walk in the Chanel show. "It was super fun," Jenner says of the shoot. "Every girl loves posing in her underwear. It's always fun to do that. I'm close with Joan, and me and all the girls are friends."

Calvin Klein hopes that the ad campaign will help recapture a sexier positioning for the brand. "Calvin Klein originated sexy, and we're going to reclaim, reimagine and reimage it," Calvin Klein executive Melisa Goldie told WWD. "We're bringing together a powerful mix of women from all over the world to celebrate our heritage as a leader in the intimates category."