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The Buying Power of US Women's Soccer Fans

Photo: Getty Images

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Not only did the Women’s World Cup final score the largest television viewership of any soccer game in American history, the US national team's victory set records in terms of merchandise sold. The New York Times reports that online retailer Fanatics saw a 3,000% spike in sales of women’s soccer merchandise during the 24 hours after the US team's victory.

A day later, Fanatics recorded almost double the sales of the highest-selling day for men’s gear during last year’s World Cup. Good thing Nike decided to sell replicas of the team's jerseys in men's sizes as well as women's and youth sizes this year, for the first time ever.