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Lorde has figured out the secret of Drake's songwriting success. She noted on Twitter that Drake has a "total pop songwriter approach" to the title and hooks of his songs, citing "Trophies" and "Hotline Bling."
After apologizing to her fans for the dense words ("I know this is boring"), she admitted that like Drake, she works "similarly with nouns because I like attributing vastness to small worlds." Lorde has previously made her love for Drake well-known, so consider this an educational Twitter seminar rather than shade.
'hotline bling' is a really creative clever way of saying something really simple— Lorde (@lordemusic) August 9, 2015
drake has a total pop songwriter approach to hook words/titles - stuff like 'trophies', or 'pound cake' or 'hotline bling'— Lorde (@lordemusic) August 9, 2015
using such dynamic hook nouns isolates a song so it's instantly more memorable than most others, even if they're conceptually similar— Lorde (@lordemusic) August 9, 2015
sorry i know this is quite boring but it's a great resource as a songwriter to draw from— Lorde (@lordemusic) August 9, 2015
i work similarly with nouns because i like attributing vastness to small words. they paint songs in beautiful primary colours, like rothkos— Lorde (@lordemusic) August 9, 2015