Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

The Adam Lippes for Target Collab Will Wrap Your Entire Life In Plaid

Racked has affiliate partnerships, which do not influence editorial content, though we may earn commissions for products purchased via affiliate links. We also occasionally accept products for research and reviewing purposes. See our ethics policy here.

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Target is really, really betting that shoppers will want to buy plaid this fall. The retailer is offering 360 items in assorted plaid prints for the upcoming season. Among all that plaid is Target's lastest designer collab, the Adam Lippes for Target collection. Lippes designed more than 50 buffalo plaid-inspired items for Target, including women's and men's apparel and accessories, as well as home decor items. The designer, whose resume includes gigs at Oscar de la Renta and Polo Ralph Lauren, created coats with blown-out plaid checks, and shirts, dresses, and shoes with a painterly take on plaid. For home goods, the collection includes cozy throws, cocktail accessories, and portable dog beds.

The Adam Lippes collection will launch September 27th at all Target stores and on Prices will range from $10 to $129.99. For the entire Target plaid collection, products range in price from $1.50-$199.99, and nearly 200 items are under $25.

See the whole plaid Target digital lookbook here, and check out the Adam Lippes for Target collection with prices in the gallery.