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H&M's New Denim Line Is Made of Recycled H&M Clothes

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H&M's new denim collection is all about making flared overalls and jumpsuits really, really sustainable. So sustainable, in fact, that it's taking old H&M clothes and reworking it into new H&M denim. The new collection consists of 16 denim styles for men, women, and children that are created with 20% recycled cotton gathered from the fast fashion behemoth's Garment Collecting Initiative, where H&M customers bring old, worn out clothes back to the retailer to recycle. According to H&M, 14,000 tons of clothing have been collected so far through the initiative.

"Creating a closed loop for textiles, in which unwanted clothes can be recycled into new ones, will not only minimize textile waste, but also significantly reduce the need for virgin resources as well as other impacts fashion has on our planet," Karl-Johan Persson, CEO of H&M, said in a release announcing the new collection. The recycled denim will launch in September with prices ranging from $20 to $55, and it'll be available in all H&M stores and online.