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H&M posted the second in a series of video short films with Olivier Rousteing, Balmain's creative director and the designer behind the Balmain x H&M collaboration that's slated to launch November 5. In the first video installment, Rousteing spoke earnestly about why he wanted to partner with H&M. In this video clip, he references his childhood and how it has shaped his relationship with clothes, beginning with being adopted from an orphanage and growing up in Bordeaux, France. "I always used clothes to actually identify myself," he said. "When you wear clothes, you create a world, you create your own world. I think Balmain today is a vision of the new world."
As for Balmain's identity, Rousteing said: "I think confidence is the most important thing. But also I think sexy and powerful. I think Balmain DNA is all about unique, and I can’t express how much I'm so excited and how much I enjoy it."