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Neiman Marcus Group Inc. is gearing up to possibly go public, a move that could help the company repay its debt. Buzzfeed mined Neiman Marcus's IPO filing and pulled out some factoids that provide a look at the brand's shoppers. Mainly, they are just as wealthy as you'd imagine. Here's the stats on NM customers:
Age: The average Neiman Marcus shopper is 51 years old. But Neiman Marcus notes that "approximately 48% of our customers are 50 or younger."
Gender. 79% of shoppers are female.
Salary: 38% of Neiman Marcus customers have a median household income of more than $200,000. More than 40% of NM shoppers value their total household net worth at $1 million or higher.
The "Reward Status" Shopper: This is who Neiman Marcus really counts on. Shoppers who are member of Neiman Marcus's InCircle loyalty program spend about 11 times more in a year than Neiman’s other customers. They account for 40% of the department store's overall revenue. But Neiman Marcus says it knows who is buying what, reporting that it can associate 90% of its overall revenue with specific customers.
The "Ultra Wealthy" Factor: Neiman Marcus prides itself on building stores near where "ultra high net worth" Americans live. About 70% of people in the US with assets of at least $30 million live within 50 miles of a Neiman Marcus or Bergdorf Goodman store. "Our portfolio of stores in iconic locations would be virtually impossible to replicate," the brand writes.