Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

or
clock menu more-arrow no yes mobile

Filed under:

C. Wonder Hired Brad Goreski to Design, Sell the Brand on QVC

Racked has affiliate partnerships, which do not influence editorial content, though we may earn commissions for products purchased via affiliate links. We also occasionally accept products for research and reviewing purposes. See our ethics policy here.

Photo: Getty Images

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

C. Wonder is coming back (sort of) and Brad Goreski is going to lead the revolution. According to WWD, C. Wonder's new owner, Xcel Brands, has hired Goreski as the new creative director of the brand and he'll serve as C. Wonder's on-air personality when it launches exclusively QVC in spring 2016. Goreski, is a member of the struggling Fashion Police team and was formerly Kate Spade's exclusive brand stylist. He got his start on TV when he appeared as a stylist on Bravo's The Rachel Zoe Project.

Xcel Brands, which also owns Isaac Mizrahi and H Halston, said that it doesn't plan on opening any C. Wonder stores in the US, so for now, QVC will be the only place to buy the new C. Wonder line. When it launches, the line will range from $29 to $34 for knit tops and run up to $248 for leather handbags. The inital line will include apparel, footwear, jewelry, and accessories, although there are plans to introduce home goods later on.

Descriptions of the line's aesthetic are still very vague. "I want to make people feel excited and wonderful," Goreski told WWD. "I want them to feel that they are ready to have the best day of their life."

While there aren't plans for any standalone C. Wonder stores, Xcel Brands confirmed to WWD that there are plans for a C. Wonder offshoot label that will be available at "better department stores" in the future.