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Target Will Test Serving Alcohol In New Store

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Photo: Chicago Tribune

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The Chicago Tribune reports that Target has applied for a "Consumption on Premises" liquor license to be applied to its new Chicago store location. A Target spokesperson confirmed to the paper that the company applied for the license in order to serve alcohol at the upcoming store, which would make it the first Target location in the US to serve and sell alcohol. On the same day, Target also applied for a separate liquor license to sell packaged alcohol at the store.

While the spokesperson wouldn't elaborate on what Target's probable in-store bar would look like, the Tribune notes that nearby Whole Foods already has a wine bar and sells beer and other liquor in the store. The new Target store is smaller than a regular Target, and more tailored to its urban setting—it sounds a lot like the CityTarget and TargetExpress store concepts before they all got renamed to Target. If the Chicago test goes well, Target may start rolling out in-store bars in other urban areas.