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Adweek's newest cover star is Lauren Conrad, former reality star turned fashion designer/online entrepreneur. Adweek profiled her in the hours leading up to her first runway show for the line, LC Lauren Conrad, which marks a New York Fashion Week debut for both Conrad and Kohl's.
The Kohl's partnership launched in 300 stores and online in 2009 but quickly expanded after a warm reception; now, the line is carried in 1,200 stores. The runway collection debuting at NYFW is a limited-edition version of the Kohl's line, complete with higher-end fabrics (leather! velvet! crystal embellishments!) and a more expensive price point. According to Adweek, the most expensive item, a strapless tulle dress, is priced at $200. Kohls.com is already selling the entire 100+ piece runway line on the website right now and — great news — it's already 25% off.