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Stuart Vevers has been leading Coach for four seasons now, completely reworking the brand's image from the overhaul of store design to the addition of ready-to-wear. To show off those new clothes, the company has been staging presentations during Fashion Week, but this season took it a step further with its first full-blown runway show. The collection happened to collide with the company's 75th anniversary; what better time to go big with 48 looks parading down a catwalk for editors, buyers, and front row that included Ciara, Zoe Kravitz, Christina Ricci, and Mariel Hemmingway?
The show was staged along the High Line at 30th Street, just above where the location the company is building its new corporate headquarters in. Vevers, a Brit, has routinely referenced American landscapes in his collections — and presentation concepts — for Coach. His first collection for the brand was shown against drab photos of mid-century suburbia; another against graphics of a vacant roadside at sunset. The High Line, a modern Americana backdrop in its own right, helped create an illusion of a prairie for the show, a theme carried out in the clothes. Loose-fitting minidresses combined patchwork microflorals and tiered dropwaists. Sheer peasant blouses in similar prints were shown with Western-inspired leather miniskirts with contrasting front yokes, and many of the looks were topped with biker jackets and vests (Vevers has routinely proved he can make a covetable coat). Every look came with a handbag, of course, with saddle bag shapes and satchels for most girls, a few with small, chain-strapped shoulder bags. Low-heeled, Western-style ankle boots finished out the bulk of the looks, some in gold leather, others patchworked like the dresses, and some in a tiger stripe, which was shown in pointed slip-on sneakers, as well. All of these runway goods will be sold with its newly minted Coach 1941 label, in the same way that J.Crew Collection has a different tag from its main line. Have a look at the new pieces for yourself in our gallery above.
Runway photos courtesy of Coach; shoe close-up via Getty