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Crucial Update

Stephen Colbert Goes Goop, Envisions a Lifestyle Brand of His Own

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Stephen Colbert has caught on to the unavoidable wave of lifestyle brands being helmed by celebrities. In his parody sketch, the late-night talk show host cites "internet tastemakers" such as Blake Lively of Preserve, Reese Witherspoon of Draper James, and the mother of all actresses-turned-brand, Gwyneth Paltrow of Goop.

Colbert dubbed his Pinterest-perfect curated lifestyle brand Covetton House and it entails skipping in the woods, drinking parmesan absinthe tea, staring at the covers of fancy coffee table books, and indulging in suede coasters that cannot get wet.

You may have thought that Stephen Colbert true calling was being a late-night host, but his real dream was to be a brand and receive $85 for four napkins, or $28 for Gwyneth's mud bar. Take an artisanal, hand-crafted bite out of Covetton House, perfect for those who wish to look like "the Great Gatsby threw up on you."