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This Fashion Week Was Twice as Instagrammed as Last Fashion Week

Photo: Catwalking/Getty Images

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Instagram went all in for New York Fashion Week this season, debuting a new Explore page section called "The Best of Fashion Week Updated Daily By @Instagram." Perhaps it's Eva Chen's influence, but interest in NYFW on Instagram grew by leaps and bounds this time around. Instagram reports that based on their data, 26 million people had more than 200 million interactions related to NYFW between September 10th and September 17th. That's more than double that of last February, when New York Fashion Week pulled in 85 million interactions.

The most-liked NYFW Instagram post isn't incredibly fashion-y, as it turns out. It's a photo of Selena Gomez wearing a leather romper outside the Polo Ralph Lauren show, a post that's scored 1.5 million likes. This sort of thing has happened before.

In second place for most-liked photo is Kim Kardashian's shot of Yeezy-clad cutie North West. That got 1.2 million likes and Kendall Jenner's Instagram of her Givenchy runway walk got 1.1 million likes.

Not surprisingly, Givenchy nabbed the top spot as most-Instagrammed show, followed by DVF, Polo, Coach, and Yeezy in the top five. Jeremy Scott, Alexander Wang, Tommy Hilfiger, Lacoste, and Ralph Lauren rounded out the top 10. One way to follow along is the #InstaShoot/#InstaShootSS16 tags, where designers are sharing Instagram-only content. In case you're wondering, Clarendon was the most popular filter of New York Fashion Week's spring 2016 season. See the most-liked NYFW Instagrams below:

our own personal backstage photog

A photo posted by Kim Kardashian West (@kimkardashian) on


A photo posted by Kendall Jenner (@kendalljenner) on