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Ikea put on its first fashion show yesterday with the help of designers Katie Eary and Martin Bergström. The two designers each presented a home goods collection at the runway show, which was live streamed for the public. No one could have predicted what Ikea sent down the runway during what turned out to be a very bizarre presentation.
Eary's portion of the presentation had models carrying large eyeball helmets as they walked on a runway already set-up with the designer's collection of dinnerware, aprons, and shopping bags. The eyeball-toting models were eventually replaced by people wearing helmets and lab coats with "Ikea Fashion Crew" written on their backs.
The presentation of Bergström's collection involved models dancing and swirling around on the stage while wearing clothes printed with patterns from his collection. Bergström's India-inspired Svãrtan collection included bed sheets, rugs, and glassware.
Eary's collection will be available in the US for the spring 2016 season, while Bergström's will release in the US in fall 2016. Watch what happened at Ikea's first-ever fashion show below.
SVÄRTAN gets its name from its colour – or really the lack of. #SVÄRTAN means blackness in Swedish, and the collection only uses shades of black, white and grey. Designed by Martin Bergström (@fruktochform) it explores everyday #India – the things that the eyes don’t see at first – and tries to capture the poetry in the plain-looking. It draws its inspiration from interesting patterns found on distressed walls and in the dangling cables hanging over the streets. Launching next week at #IKEAtemporary in Milan. #IKEA #ikeatoday #MilanFashionWeek #design #fashion #collaboration