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Ikea's First-Ever Fashion Show Included Break Dancing and Massive Eyeballs

Photo: L'Officiel Italia/Facebook

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Ikea put on its first fashion show yesterday with the help of designers Katie Eary and Martin Bergström. The two designers each presented a home goods collection at the runway show, which was live streamed for the public. No one could have predicted what Ikea sent down the runway during what turned out to be a very bizarre presentation.

Eary's portion of the presentation had models carrying large eyeball helmets as they walked on a runway already set-up with the designer's collection of dinnerware, aprons, and shopping bags. The eyeball-toting models were eventually replaced by people wearing helmets and lab coats with "Ikea Fashion Crew" written on their backs.

The presentation of Bergström's collection involved models dancing and swirling around on the stage while wearing clothes printed with patterns from his collection. Bergström's India-inspired Svãrtan collection included bed sheets, rugs, and glassware.

Eary's collection will be available in the US for the spring 2016 season, while Bergström's will release in the US in fall 2016. Watch what happened at Ikea's first-ever fashion show below.

Free dance - Ikea goes Fashion Martin Bergström x IKEA #ikeafashion#martinbergström#grazie#milano@ikeadeutschland

A video posted by INTERVIEW MAGAZINE GERMANY (@interview_de) on