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Instagram is partnering up with New York Fashion Week in a whole new way this season. According to WWD, Instagram will debut a new section to the app's Explore page this Friday called "The Best of Fashion Week Updated Daily By @Instagram." Users can click on the section to find Instagram's picks of the best updates coming out of NYFW Spring 2016 content. The feed will be curated by the same people who work through Instagram's 70 million posts each day, picking out the most unique accounts to feature.
WWD reports that this is the first time Instagram will feature a daily updated feed of content from a specific event, although the company has curated collections of photos and videos from previous events like the VMAs, Pride, and Comic Con. As of now, the new feature will only be available in the US, so the London, Paris, and Milan fashion weeks won't be featured in the new section just yet. The NYFW section officially goes live on Friday, although Instagram will be featuring collections of up-and-coming fashion accounts on Wednesday and Thursday leading up to the big launch.