Tumblr is pulling out all the stops for its tenth anniversary at New York Fashion Week. The blogging platform is launching a pop-up shop tomorrow featuring a full ready-to-wear line, that, according to the brand, "turns art from some of Tumblr's top creators into wearable reality." The entire capsule collection will be open to the public to shop starting on Friday, and it'll be shoppable online on Monday, September 14th.
"Our colorful and incredible community of artists, fashion bloggers and other creators have helped make Tumblr the most inspiring destination for years," says Valentine Uhovski, Tumblr's Fashion Evangelist. "With this capsule collection, we're proud to bring NYFW program to the next level this season and to bring some amazing Tumblr work to life."
In addition to the fashion line, Tumblr is inviting back the top names from its annual class of NYFW bloggers to report from the shows: Matthias Brow, Sam Cannon, Micaiah Carter, Bradford Gregory, Mario Kroes, Grant Legan, John McLaughlin, Kate Owen, Rachel Schwartzmann, Hannah Sider, and Miguel Yatco.